THE APPROACH
EAT IN A WAY THAT’LL SUPPORT YOUR LIFE
Nutrition should support your life — not control it. I help real people build flexible, enjoyable eating habits that work long‑term, without cutting out the foods they love. Yes… including ice cream.
Most diets work at the start because they rely on strict calorie restriction. But over 90% of people regain the weight within 6–18 months. Why? Because rigid meal plans, extreme rules, and unsustainable training routines simply don’t fit real life. That’s the cycle of yo‑yo dieting — and it affects everyone.
People spend hours doing cardio, boot camps, fitness classes, CrossFit, counting steps… and eliminating foods they enjoy. Yet they stay stuck, frustrated, and unhappy with their progress. There’s a better way.
When we work together, we build a programme that teaches you how to lose weight and keep it off for life. You’ll learn exactly how many calories you need, how much protein, fat, and carbs to eat, where to get them from, what to eat around your workouts, and how to make choices that actually fit your lifestyle.
It’s flexible. It’s sustainable. And it’s designed to work forever — not just for six weeks
THE ICE CREAM NINJA BOOK
HOW TO CREATE YOUR OWN FLEXIBLE DIET
I wrote this book because most people don’t need another strict plan — they need something that works in real life. Busy days, family days, long days, days when you’re tired or stressed… your diet should bend with you, not break.
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A framework to build a diet you’ll actually stick to
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How to eat what you love without derailing your goal
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Evidence-based nutrition without a fad rules
PACKAGES
ways we can work together
TIER ONE
PERSONALISED NUTRITION PLAN – PDF
£149
ONE OFF PAYMENT
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Phone/Video consultation
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Personalised calorie & macro targets
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Food choices & Nutrient guidance
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One-off PDF plan you can follow independently
TIER TWO
BESPOKE NUTRITION & FITNESS COACHING
£199
PER MONTH
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Personalised meal structure and training programme
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WhatsApp access for daily support
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Weekly check-ins with tailored Nutrition and Fitness updates
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Adjustments based on lifestyle, schedule and progress
TIER THREE
PERFORMANCE NUTRITION & FITNESS – ATHLETES
£499+
PER MONTH
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Everything included in Tier Two coaching
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Two strategy calls per month
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Body-composition & performance analysis
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Advanced Nutrient timing & Fitness periodisation
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Long-term performance, recovery, and competition strategy
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This tier is tailored to the athlete’s specific performance goals and support requirements
Final pricing discussed upon consultation.
IF YOU WANT A LITTLE MORE SUPPORT
OTHER WAYS I CAN HELP
FITNESS
Guidance for everyday people and athletes alike to feel stronger, move better, and build confidence in their bodies.
REHAB & MOVEMENT
Whether you’re recovering from injury or improving performance. I can help you recover, reduce pain, and trust your body again.
TALKS & SEMINARS
Let me come to you — Practical, real-life conversations about health, movement, and nutrition for groups, workplaces, and teams.
COMMON QUESTIONS
ANSWERED HONeSTLY
I mainly coach online across the UK & Ireland. I do offer a small number of in‑person sessions in central Scotland, but availability varies. If you’re local, feel free to ask — if I can make it work, I will.
Online coaching is structured, personal, and flexible. We check in regularly, adjust your plan as life changes, and focus on simple habits that fit your routine. You get support, guidance, and accountability — without needing to travel.
Not at all. I work with people at every stage — from returning after injury, to building strength for the hills, to simply wanting to feel better day to day. Your plan starts exactly where you are.
No. I don’t use restrictive diets or banned foods. Instead, we build flexible habits that support your lifestyle, help you feel better, and actually last. Food should work for your life, not control it.
You can expect steady, sustainable progress — not quick fixes. That might mean moving with less pain, feeling stronger on the hills, improving your relationship with food, or simply feeling more confident in your body. The goal is long‑term change, not short‑term intensity.
Absolutely. I work with people coming back from old injuries, niggles, and long‑term issues all the time. We’ll look at what’s going on, what movements feel good, and what needs a bit more support. Your plan will be adapted to your body, your history, and your confidence — nothing is rushed, nothing is forced.