I Gave Up! Then I Gave Up!

I Gave Up! Then I Gave Up!

I lost weight because I gave up
– Chocolate
– Bread
– Fizzy juice
– Cheese
– ICE CREAM (disgraceful)

But then I gave up, because giving up these foods just wasn’t enjoyable and I couldn’t maintain it.

If you remove 10-20 types of food from your diet you will more than likely lose weight. Does that mean that these foods are inherently bad for you?

No, its because you easily just removed a significant amount of caloric intake from your diet which results in a deficit. What does that mean?

Weight loss!!! Its basic thermodynamics.

However, the short term positives are massively outweighed by the long term negatives.
There is no lifestyle change, so it will ultimately end in failure.

So it’s not because these foods are “bad?

Not necessarily, despite what you might be led to believe. Try looking up ‘foods you should NEVER eat’. The list of foods is endless, like above. It’s no wonder people are scared about what they put in their, or their children’s mouths.

Why never? That word “never.” Really? NEVER?

Is that ice cream going to be the cause of your never ending weight loss failures? Or is that glass of wine( or 2) really the reason why you can’t shift the cellulite from your thighs. Or having 4 eggs instead of 3 a week why you are going to die of heart disease?
What a wonderful way to create an unhealthy relationship with food for a person. Or how about we call them sins, treats, cheats instead? Basic fear mongering.

In a meta-analysis of numerous randomized trials comparing diets differing in macronutrient compositions (eg, low-carbohydrate, low-fat, Mediterranean etc and came to the following conclusion.
“The only consistent finding among the trials is that adherence—the degree to which participants continued in the program or met program goals for diet and physical activity—was most strongly associated with weight loss and improvement in disease-related outcomes”*

At the end of the day, it’s about what you eat most of the time. It’s about your overall eating habits, not a single food or a single meal.

Its not about blasting 10 exercise classes a week, its about incorporating movement into your life daily.

Its not about all or nothing approaches. Its about creating habits that you will still be doing in 10/20/30 years time. And about being realistic.

And managing to do all of these things without being scared of a glass of wine, or a bar of chocolate.

Context always matters.
Which is why, thankfully and gratefully, that the Ice Cream Ninja business has become such a success.


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